What is .blog?
The .blog domain extension was launched in 2016 and is operated by Automattic, the company behind WordPress.com — the platform that powers over 40% of all websites. It was created specifically for bloggers, writers, journalists, and content creators who want a domain that instantly communicates their purpose in the world of domains.
A Brief History
The .blog TLD was one of the most contested new domain extensions, with multiple companies bidding for the right to operate it. Automattic won the auction in 2015 for a reported $19 million, and the extension launched to the public in November 2016. Given Automattic's deep roots in the blogging ecosystem, .blog found a natural audience immediately.
Why Choose .blog?
- Instant recognition — Everyone knows what a blog is. The domain tells visitors exactly what to expect.
- Perfect for content creators — Whether you write about tech, food, travel, or finance, .blog positions your site as a content-first destination.
- WordPress heritage — Backed by the company that powers the majority of the world's blogs.
- Great availability — Being newer means more premium names are still available compared to .com.
Who Uses .blog?
Personal bloggers, corporate blogs, media companies, journalists, and content marketing teams. Companies like Google (blog.google uses a similar concept) have embraced blog-specific domains for their editorial content.
Did You Know?
- Automattic paid approximately $19 million for the right to operate .blog — one of the highest prices ever for a new TLD.
- As of 2026, there are approximately 500,000 .blog domains registered worldwide.
- The word "blog" comes from "weblog," coined in 1997 by Jorn Barger.
Registration & Pricing
New .blog domains typically cost between $15-30 per year. DomainWorld offers .blog registration with competitive pricing and full DNS management. DomainWorld offers fast registration and DNS setup of .blog — you can get a domain up and running in minutes.
The Future of .blog
As content marketing continues to grow, .blog is positioned perfectly. In a world of domains where clarity matters, few extensions communicate purpose as clearly as .blog.